‘Our beauty is a never fading grace’, the mantra behind GTP’s new 360 campaign.
Mullen Lowe unveiled the timeless fabric’s new print and TV adverts just before the new year with the brand essence Timeless Grace finally landing at the main campaign theme Forever Inspiring. Ghana’s leading fabric company wanted to play in the emotive space whilst still remaining fashion forward.
Timeless Grace was explored from both the functional and emotional angles, focusing on interactions between family, friends, strangers of all ages expressing characteristics such as kindness, love, politeness; all emotions that are ultimately expressed through gracefulness.
