To promote the importance of sleeping under a treated net every night, Mullen Lowe Accra unveiled the ‘Nets Up’ campaign. Endorsed by Unicef, GHS, MOH and UK AID, the behavioural change campaign was created to promote malaria protection practises. Activities were organised all over the nation to engage the public and spread the message of sleeping under a treated net for a GoodLife.
‘Nets Up, Ye Hyem’
